The Level 2 Salon brand was originally created by Pull almost 15 years ago. The objective was to create a trendy-upscale identity that equated to the vision and artistry of the salon owner and his stylists. Before the Level 2 Salon rebrand the business was a bland, nondescript hair salon competing against eight other bland, nondescript salons in the Bramalea City Centre Shopping Plaza. After 2 complete interior redesigns, numerous marketing initiatives and the implementation of social media and the internet the Level 2 Salon brand has stood the test of time and continues to grow their preferred customer base.